Case Studies
One professional per story, from the job they had to the business they built.
Free articles and videos on building a CE course business.
Everything here is free. It is organised by topic rather than by date, healthcare-first, with a section for the other professions this model fits.
Why a Course Business
Teaching what you already know, and what it changes.
Getting Started
Whether there is a course in your expertise, and how to narrow it.
Building Your Course
Scoping it, recording it, and getting it onto a screen.
The short version of the whole library, one email at a time.
Sent in the order the work actually happens, so you are never deciding what to read next.
Content & Marketing
Publishing before you sell: audience, lead magnet, launch emails.
Costs, Credits & Pricing
Cost, credit, price and ownership — the practical answers.
- How Much Does it Cost to Start an Online Continuing Education Course Business?What starting actually costs, itemised.Watch
Should You Accredit Your Professional Course for Continuing Education Credits? Here’s the TruthWhether to accredit — and what accreditation involves.Watch
You Don't Need CE Credits to Start. You'll Probably Need Them to Sell.When credit stops being optional.Read
Charge Less Than You CouldWhat a price does to the size of your market.Read
For Your Profession
The same model, for your own field. Healthcare first, where it started.
- HealthcareNobody Is Going to Tell You That You Are Allowed
- LegalThe Price Is That You Have to Give Away the Answer
- TaxBuild It in June, Sell It in December
- Real EstateThe Quiet Months Are the Whole Opportunity
- TradesNobody Ever Wrote Your Trade Down
- EngineeringNothing That Sank That Project Was an Engineering Problem
- FinanceYour Judgment Is the Product, and It Only Travels One Client at a Time
- EducationYou Are Not Learning to Teach. You Are Learning to Own It.
- MarketingYou Can Skip the Part That Costs Everyone Else a Year
- TechnologySearch a Job Board for the Thing You Learned in 2019
- CreativeYour Portfolio Got Better. Your Position Did Not.
- Business & EntrepreneurshipEverybody's a Coach Now
If you are at the very front of this, start with the concepts.
No idea yet, no audience, no course — the free masterclass covers the five ideas the rest of this library takes for granted. Thirty-seven minutes, and the topics above read differently afterward.