Content & Marketing
Publishing before you sell: the audience, the lead magnet, and the emails that carry a launch.
Your Lead Magnet Is Probably Not the Problem
Year Four Is When People Actually Stop
The Story Goes Second
One Week in Four Is for the Product
The Article You Forgot Writing Made a Sale on Tuesday
Four Sequences, Not Seven Emails
The First Thirty Minutes of My Day
Which Imperfections Actually Work
Two of Your Four Ads Will Never Show a Return
The Marketing Budget Is an Output, Not an Input