Learn why your flagship course is the most important product in your continuing education business and how to build it the right way.
If you’re building a continuing education course business, your flagship course is the single most important product you’ll ever create.
In this video, Justin Allan Montgomery explains why the flagship course sets the tone for your entire business and how to build it correctly from day one.
Your flagship course must:
- Align with your value proposition (the pain point you’re solving)
- Deliver a clear, robust solution with measurable outcomes
- Establish your credibility so students want more from you
- Serve as the compass for every additional product you create
This isn’t just about making a course—it’s about creating the foundation of a business.
What You’ll Learn in This Video:
- Why your flagship course matters more than any other product
- How to define your value proposition and align your course with it
- How long your flagship course should be (4–6 hours minimum)
- A step-by-step process for building and recording your course
- Why your flagship becomes the ecosystem anchor for your CE business
I tell clients to spend 6–8 weeks building out their flagship. Make it your best course.
Once your credibility is established, your secondary courses don’t have to be as heavy—they just need to add value.
This is how you create a sustainable business that grows for years.
