Getting Started
Whether there is a course in your expertise, and how to narrow it to the one thing worth building.
A Real Problem Isn't Enough. Three Tests Your Course Idea Has to Pass.
Narrowing Is an Operation, Not an Instinct
Eighteen People Said Yes. Three People Bought.
Two of These Are Fatal. The Other Three Are a Fortnight's Work.
Overqualified Is a Real Problem, Just Not the One You Think
The Only Customers Who Replace Themselves
Saturated Is a Word About Catalogues
You Are Not Starting a Business This Quarter
What Month Three, Six and Twelve Should Actually Look Like
One Percent of What, Exactly?