Getting Started
Whether there is a course in your expertise, and how to narrow it to the one thing worth building.
You Don’t Need to Teach the Most Experienced Person in the Room
How to Choose Your First CE Course Topic When You Have Several Ideas
One Sale in Month One
My Best Courses Were Total Duds
The Thing You Only Say in the Break Room
A Real Problem Isn't Enough. Three Tests Your Course Idea Has to Pass.
Narrowing Is an Operation, Not an Instinct
Eighteen People Said Yes. Three People Bought.
Two of These Are Fatal. The Other Three Are a Fortnight's Work.
Overqualified Is a Real Problem, Just Not the One You Think