Let me paint a picture for you. In fact, let me send you a photo because this is the reality:
Right now, I wake up when I want.
I have time to make a nutritious breakfast.
I take my kid to preschool casually, not being rushed so I can get to a job.
I workout around 10am most days.
I make a healthy lunch.
I might go on a hike or hit the river if it is nice outside.
I have “afternoon delight” regularly during the week.
And if I decide to work?
It’s on my terms, and for maybe 2 hours. Sometimes 4 if I am working on a new project.
That’s it.
Because I built something that works for me: a continuing education online course business.
And that business fueled my investments, funds my lifestyle, and gave me financial freedom before the age of 40.
For those that don’t knowt, I retired before the age of 40 as a nurse practitioner because I don’t have to exchange my time for dollars anymore. NO WAY that would have ever happened had I remained an employed slave to the system.
If you are a professional reading this, then chances are you are where I was just 5 years ago. Well, you can change that if you want!
It Didn’t Start Like This Though…
Let’s rewind to where I began.
I was working full time in urgent cares and emergency departments.
I was running two men’s health clinics and a medical cannabis practice.
And in the middle of that chaos, I started building The Elite Nurse Practitioner.
No investors.
No fancy team.
Just me and every little sliver of free time I could scrounge up between patients and burnout, I worked.
I used slow moments at work to write content, respond to emails, and record courses (yep, literally at my desk).
I stayed up late and woke up early to piece together my course business.
This wasn’t a “laptop lifestyle” fantasy.
It was grit, focus, and working smart.
To sum it up: I worked my ass off. But that was mostly during the initial startup phase!
Once it was built, it didn’t really take that much time to keep operational.
How the Course Business Changed Everything:
Once I launched my first flagship course (and made $50k in 7 days) and the sales started rolling in, a light bulb went off.
For the first time in my professional life, I was earning money…
-While I slept
-While I worked my W-2 job
-While I was driving home from work
-While I was out living my life
And that money? It didn’t just cover some bills.
It became the engine that powered my financial freedom.
I literally went from debt to debt free to $8-figure net worth within a period of 3-4 years all because of my online continuing education course business.
Here’s How I Use That Income:
1. Reinvesting in the Business
I’ve always been lean with my overhead, but when the money started coming in, I reinvested it strategically:
- Hired virtual assistants/contractors
- Improved my course platform
- Created better branding and sales pages
- Ran targeted ads to scale faster
The result? More automation. More sales. Less of my time required.
2. Funding Investments
I took profits and started:
- Buying real estate
- Paying off ALL MY DEBT
- Building retirement accounts
- Investing HEAVILY into my taxable brokerage account
- Starting new businesses when I wanted to or investing in other peoples businesses
My course income gave me the fuel to grow long-term wealth, FAST.
3. Buying Back My Time
Eventually, I phased out of urgent care (actually, I just quit because I didn’t need to deal with that headache anymore… I am unhireable now but who cares…).
Then I stepped back from my clinics.
Now, I only work because I choose to.
Time is the most valuable currency there is and this business bought mine back. You could say I am a trillionaire when it comes to free time. I don’t even know what to do some days. I literally have nothing to do. It is great.
4. Paying for My Lifestyle
My online course businesses and investments pay for my:
- Travel
- Outdoor hobbies
- High-quality food and supplements
- Gym memberships
- Business-class flights
- A peaceful, stress-free life
Not because I’m rich, but because my money isn’t tied to my time anymore.
I stopped exchanging my time for dollars. When you do that, it is amazing what you can do with your money. Plus, being debt free helps!
No debt = freedom
No money for time work = freedom
Unlimited time = TRUE FREEDOM
Some days, I feel like a kid on summer vacation… The day lasts forever and I have no worries.
A Course Business Operates WHILE YOU SLEEP:
I don’t need to show up at 8am.
I don’t need to clock in.
I don’t need to ask anyone for time off.
A profession-focused online course business is VERY automated.
I spend 1–2 hours a day creating content and engaging with my audience.
That’s it.
If I want to launch something new, I ramp it up for a few weeks, then step back again.
This is what a continuing education course business gives you:
-Autonomy
-Flexibility
-Real financial security
And most importantly: it gives you your time and life back!
But It Didn’t Happen By Accident:
I built this intentionally.
I didn’t throw up a course and hope for the best.
I focused on:
- Solving a real problem in my profession
- Creating a high-value product
- Building an audience that trusts me
- Reinforcing my authority through content
- Systemizing the backend so I could scale and step back
The income didn’t just happen.
It came from solving real problems better than anyone else, and charging accordingly.
It came from working SMART, not working hard and picking up extra shifts or taking on more patients like most of you are doing.
It came from utilizing proven principles that build a business that works for you instead of you working for it. Most business owners are just self-employed slaves.
Screw that: you can build a business that makes you a true ENTREPRENEUR, if you do it right.
This Isn’t Just About Me:
I’m not telling you this to flex or gloat. This is just an example.
I’m telling you because you can do the exact same thing.
I want to motivate you to get out of your head and to do what society doesn’t want you to do.
Society needs worker bees who follow orders. Well, you can be the one in power if you choose to be.
If you’re a professional with:
- Specialized experiences, knowledge, and skills
- A clear value proposition (essentially solving a real problem within your profession)
- A willingness to take action
Then you’re already ahead of where I was when I started. I didn’t know ANY of this stuff when I got started. I figured it out.
And all you need is a blueprint and the discipline to follow it.
Here’s What to Do Next:
-Build your first course and solve ONE real problem for your peers
-Use the income to reinvest in the business
– Let the cash flow buy back your time and fund your freedom
-Use your time to invest in other income streams
It’s a simple formula.
Not always easy, but totally achievable. And it can build true financial freedom in a FRACTION of the time compared to doing it the “right way” society teaches you.
Build passive income streams to get your time back. That is the recipe for freedom.
Ready to Get Started?
First focus on developing a solid value proposition within your profession. Essentially identify problems within your profession and figure out how you can utilize your knowledge to develop solutions for it. Use our free idea generator if you need help. After that, it is time to build out the course and the course business itself. Remember, building a course is relatively easy, building the course business and generating sales that’s hard. So, you need to ensure you do it the right way.
Learn the system I used by enrolling in The ProCourseStart Blueprint, a no-fluff, step-by-step roadmap to building a continuing education online course business that works for YOU. Learn from my experiences, mistakes, and failures. It truly is a proven model. Utilizing AI can help you get started, but it can’t include the years of trial and error that a course business entrepreneur went through and that is exactly what I provide in the blueprint.
The goal isn’t to work harder.
The goal is to work ONCE, and get paid forever as long as you continue to put the necessary inputs into the business like I discuss in the blueprint.
Your course business can fund the life you want. It just starts with the decision to build it and taking action. So, develop an idea and actually put it to work… Your future self will thank you!
Frequently Asked Questions (FAQ)
Q: Do I need to quit my job to build a course business like this?
A: No. In fact, Justin built his first course business while still working full-time in healthcare. You can build it in your spare hours and scale it over time.
Q: What if I don’t know what kind of course to create?
A: Start by identifying a painful problem within your profession that you’ve already solved. Use our free idea generator or follow the value proposition system in The ProCourseStart Blueprint.
Q: How long does it take to start making money from a course business?
A: Many professionals generate sales within 60–90 days of launching their first course. The key is building the business side correctly, not just the course.
Q: What if I’m not a “tech” person?
A: You don’t need to be. ProCourseStart walks you through every step with simple tools and templates that don’t require any advanced tech skills.
Key Takeaways
- Justin built an 8-figure course business while still working full-time—and used it to retire before age 40.
- The income from his course business now funds real estate, investments, travel, and complete lifestyle freedom.
- A profession-focused online course business creates income that isn’t tied to your time.
- Reinvesting early profits strategically allows you to scale and automate without burning out.
- The business only requires 1–2 hours a day to operate once built.
- Your existing knowledge can be packaged into a high-value course for professionals in your field.
- You don’t need to be a tech expert or influencer, you just need to solve one real problem.
- The ProCourseStart Blueprint teaches you how to build a scalable course business step by step.